Since 1987, these surveys have been conducted by market and research firm The Morris Leatherman Company (formerly Decision Resources, Ltd), a nationally-recognized polling firm located in Minneapolis.
The Morris Leatherman Company conducts surveys via landline telephone and cell phone, randomly selecting 400 residents and 300 business owners/managers. Questions range from the quality, importance and satisfaction with City departments and services to opinions on crime, property maintenance and traffic.
The Morris Leatherman Company validates survey results as projectable to all residents with an accuracy of plus or minus five percent in 95 out of 100 cases.